The Brand Design Experience
01. Brand Discovery
Over a virtual call or coffee we’ll dive deep into your story, vision, and goals for your business, while also considering the people you serve. I’ll listen closely and, drawing on insight, intuition, strategy, and experience, we’ll work together to define your brand’s tone and essence. This process will provide you with clear, valuable clarity on both your business and brand.
02. Creative Direction
This stage is where the fun begins, and you’ll start to get a sense of how your brand will come to life. After thorough research and deep insights, I’ll pull together ideas to shape a vision that uses design to convey the right tone and leave the right impression.
03. Design Development
This stage is where I’ll dive into the design process, creating your logos and color palette, font style, and any other visual elements you may need. All selections will be based on the overall direction of the (like colors and fonts), if your style changes we can always revisit! In the end you can be confident that your brand design will reflect exactly what we’ve envisioned.
04. Deliverables
Once you’ve approved the design and I’ve provided all your assets, I’ll walk you through how to apply your new brand identity with practical examples. You’ll also receive a brand style guide to ensure you feel confident and clear on how to use your new branding moving forward!
Brand Identity Design frequently asked questions
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We’ll schedule a video call to go through your brief in more detail. If we’re a good fit, I’ll send you a proposal via email.
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It typically depends on the size of the project. I make it very clear from the outset as to when I’m able to start your project and what I’ll need from you to secure dates.
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I’ll send you a detailed questionnaire to complete before our agreed start date. From there we’ll have a further clarity call to ensure we’re on the same page from the outset.
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Every project is different but, as a general rule of thumb, it’s likely to take approx 6 weeks from start to finish.
01.
Full Brand Design
BRAND CONSULTATION
BRAND QUESTIONNAIRE
RESEARCH & STRATEGY
LOGO DESIGN
TYPE SELECTIONS
COLOR PALETTE
MOODBOARD
SECONDARY LOGO
ALTERNATE LOGO
BADGE / ICON
UP TO 6 COLLATERAL PIECES:
STATIONERY, BUSINESS CARDS, WELCOME GUIDE, PRICING GUIDE, ETC.
Investment
$5000
02.
Signature
BRAND CONSULTATION
BRAND QUESTIONNAIRE
RESEARCH & STRATEGY
LOGO DESIGN
TYPE SELECTIONS
COLOR PALETTE
MOODBOARD
SECONDARY LOGO
ALTERNATE LOGO
BADGE / ICON
SOCIAL MEDIA KIT
EMAIL SIGNATURE DESIGN
WEBSITE DISCOUNT
Investment
$3000
03.
Mini Refresh
LOGO DESIGN
COLOR PALETTE
TYPE SELECTIONS
SECONDARY LOGO
ALTERNATE LOGO
BADGE / ICON
2-WEEK TIMELINE
SOCIAL MEDIA TEMPLATE
EMAIL SIGNATURE DESIGN
WEBSITE TOUCH UP SUGGESTIONS
A Mini Refresh is a fast, budget-friendly way to elevate your brand, giving it a polished and professional look without the commitment of a full rebrand.
Investment
$1,500
Brand Identity Design / Logo Design / Brand Icon Design / Pattern Creation / Typography / Stationery Design / Collateral Design
Let’s get in touch!
Whether you're launching a new brand or refreshing your current one, I’d love to hear your vision. Fill out the form below or reach out directly, and let's start creating!